World of Warcraft or shortly WoW is a role-play game that revolutionized the gaming experience. At least I hear often this statement. Of course I wanted to try out this game, which I did by registering a free test account for 10 days.
The developers of the game tried to accent their main power not at graphic engine, as in recent times often happens, but on the gaming experience. They created a vast virtual world where many players can play together. You can create alliances (the so-called guilds), or connect an existing guild or play independently. However, since the idea of the game is a playing with several players together, it is also advisable, at least until you have little experience level to connect to existing guild, perhaps before creating own.
Experience in this game, as in other MMORGS, is a value that could be increased with fulfillment of various tasks (quests). Unlike other games of this type, you can change by solving the quests except experience the reputation of your avatar. Depending on the task, you can increase and reduce the reputation at the same time: you enhance own reputation by solving a task for one ally and lose the reputation by this act for the other ally.
The world in the game is so great that without racing animals, on whose shoulders we can move quickly, it is very difficult, to reach remote locations. However, the racing animals are not so easy to get and not all have much time to earn an animal. Some players are ready to buy virtual goods for real money on eBay. The sellers are mostly situated in China, where they operate professionally Farming, it means that they solve certain tasks, with the aim to get virtual goods in large quantities to sell them later on eBay. In the press I read a report that a young woman was trying to sell herself for a night to earn a virtual goodies with the aim to buy a bird with which she could fly through the virtual world of WoW. The autors of this report calculated that by the purchasing of the required quantity of goods on eBay, this woman is very cheap to have.
As for me, I found the game very time-consuming, I can simply not allow me to play so much. As a student I have no much time for something like this, and the fee is still fairly expensive, in my opinion. This game is definitely not for me.

What is the highlight of Guild Wars? Why it is better than World of Warcraft or Lord of the Rings Online?

This game is better, because you don’t need to pay any monthly fees to play it. But I would not compare this game with those games as WoW. The principle of Guild Wars is not the same as in WoW or other MMORPG.

In this game you have a possibility to play PvE or PvP game. If you choose PvE (Player vs. Environment), you will begin as a new player, without any experience and with level 0. In this kind of game you can find different goodies, which will improve your defence and offensive capabilities (runes, weapons, armours, spells, etc.) and complete quests to increase your level.

The Avatars for PvP game (Player vs. Player) have level 20 from beginning.

In this part you can play versus other players. You can use your goodies from RPG game to play PvP.

As for me, I like this game, but I wish it could have more possibilities to play PvE with other players.

I hope that Guild Wars 2 will have it.